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Blink, Wave, Scream-It's Auction Time
Copyright (C) John Lundgren 2002- Permission is granted
to reprint this article as long as the resource box is
included. Please let me know when you use
article by emailing me at: johnl42@yahoo.com ...
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What You Can Learn From Competing Ebay Auctions.
If you've a savvy businessperson, the chances are you've already
taken a look at your competitors' auctions. What you might not
have realised is just how much you can learn if you know what
you're looking for.
To begin with, don't bother looking at listings that haven't
ended yet - you don't know what's going to happen with them.
Instead, use the advanced search page to search for listings
that sold. Just go to the advanced search page, type in the
keywords that you know will find your competitors' items, tick
'Completed listings only' and set the minimum number of bids to
1. Set it to sort by 'Price: highest first'.
This will show you auctions competing with yours that have
recently finished, starting with the ones that sold for the most
(ignore any with prices in red - they didn't sell). Go through
and take a look, paying special attention to the following
points:
Titles. What information do the top sellers of your item put in
their titles, and what do they leave out? If your titles are
very different to theirs, it might be time for a rethink.
Descriptions. You'll probably notice that the highest sellers
haven't just copied text from the company's website or an
Amazon.com review - they've gone to the trouble of writing a
little about the item, and about themselves. Learn from their
example.
Pictures. I can almost guarantee you that the listing will have
very nice pictures - not catalogue quality, but good enough to
see what you're getting. With items of any significant cost,
you'll probably find more than one photo from different
angles.
Style. Is it written conversationally, or in terse businesslike
language? The way you should write entirely depends on what the
market seems to like - and the market seems to like what the top
sellers wrote.
Time. It's pretty easy to ignore this as a factor without
meaning to, but pay attention to when the top selling items'
auctions began and ended. This might give you a few clues about
the best to catch buyers who will bid highly on your item, and
then you can schedule your items accordingly.
Price. If your competitors are selling using Buy it Now, you can
see what the maximum is that they've managed to sell for
recently, and set your own Buy it Now price slightly below that.
Shipping. Look around to see the sweet spot for shipping. If you
can figure out a way to get your shipping costs lower than the
highest sellers, then this is a great opportunity to
differentiate yourself in the market.
Once you see what works, you can start to emulate your
competitors - of course you can't just copy them completely, but
you can structure your auction similarly and make sure it
includes the same information.
If you want your items to do even better, then start stocking
the items in your category that are the most in-demand. We'll
show you how to tell what's selling and what's not in our next
email.
About the author:
Kirsten Hawkins is an Ebay and internet auction enthusiast from
Nashville, TN. Visit http://www.auctionseller411.com/ for more
great tips on how to make the most from Ebay and other online
auctions.
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