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Video Resumes By R Milgram
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Robert Roger
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The Buzz about Video Resumes
Although video resumes are a relatively new concept to both job applicants and employers, it seems as though everyone is talking about video recruitment. The use of video resumes is a growing trend used by job candidates to effectively market themselves to employers and stand out amongst other candidates who do not yet utilize this tool. Many employers are weary of whether or not to accept video resumes as an effective means of recruitment, but if they can get past the negative aspects or challenges, candidate videos can be beneficial to a recruitment program when supplemented with traditional recruiting methods.
By incorporating video resumes, employers can:
Save time- Video resumes can help employers save time by learning more about potential candidates before the interview process. By incorporating video resumes into the hiring mix, employers can more effectively screen candidates and get a better sense if they are a good fit for the job and organization. It is also a great way to evaluate certain skills early on that are critical to the job as in certain positions such as sales and marketing, where presentation skills are critical to the position. Learn candidate's intangible qualities and characteristics - Video resumes act as a complement to a traditional resume by allowing employers to learn more about an applicant's communication skills, character, enthusiasm, attitude, humor, and other traits. A candidate's ability to connect well within the company culture and amongst team members can be just as significant, if not more so, than the skill set documented on paper.
Differentiate similar candidates - Utilizing video resumes can help recruiters differentiate between candidates that possess similar skill sets. This is helpful when narrowing down a long list of similarly qualified candidates when hiring for a position as more of the personality shines through. Get answers to commonly asked questions - Candidates often times provide answers to commonly-asked interview questions in a video resume, which can help employers refine their choices and create time for more detailed questions during the interview. Find good talent on a limited recruitment budget - Small to medium-sized businesses often times do not have large recruitment budgets to attend career fairs or personally meet with many candidates. Video resumes are a beneficial resource to help find good talent that previously may have been overlooked.
Effective evaluation of out-of-town applicants - A video resume can be a useful tool for employers when screening out-of-town applicants as it provides a more extensive assessment of the candidate. As a result, employers can make more informed decisions on the use of recruitment dollars, possibly eliminating the travel costs for a personal interview on a less than favorable candidate. Tips for Employers Using Video Resumes:Employers who decide to incorporate video resumes as a hiring tactic should follow these few simple tips to help make informed decisions when searching through candidate resume videos: The same rules apply! - Employers cannot discriminate candidates based on race, color, religion, sex, disability or national origin. This rule applies whether a candidate is interviewing in person or submitting a video resume. Do not replace the traditional resume - Employers should use a candidate's video resume as a complement to their written resume and before determining whether or not to bring them in for an interview. It is best to not eliminate based upon video resume alone.
Review a resume before viewing a candidate's video - Employers should take the time to review a candidate's written resume as a preliminary step to viewing a video. This process can help employers develop a good foundation about the candidate's background and job experiences, which is helpful when viewing the video resume and evaluating the overall candidate. Take position into consideration- Although video resumes can be applied to any industry, employers should recognize that all candidates may not be video editing experts or give a good presentation on camera. It is important to consider the type of position they are applying for because on-camera skills are much more important for some positions (such as a PR or marketing professionals) than they are for others (such as an accountant).
Video Resume Tips for Candidates
The new video resume phenomenon gives job seekers the opportunity to differentiate themselves from other applicants when applying for a job. This is especially helpful for entry-level positions when a candidate may not have extensive experience to put on their written resume, but they can effectively sell themselves on camera. Here are a few simple tips candidates can use when making their video resume: Make a positive first impression - It is important for a candidate to start off strong and give potential employers a compelling reason to hire him or her. Be confident and talk slowly. Keep it short and simple - Video resumes should be 1 to 2 minutes long. It should entice employers to want to interview the candidate without giving too much information. Job candidates should stay focused and be sure to state their strong traits. Sometimes less is more. Be professional ¬- It is ok to infuse the video resume with personality and humor, but it is best for the candidate to stay away from on camera antics (such as dancing or playing a sport) that would not be applicable characteristics for the job they are applying for.
Let your personality shine - Candidates should have an idea of what they would like to say in their video, however it is important to keep it as natural as possible and not sound scripted. Dress appropriately - Candidates should remember that their video resume is treated as a preliminarily interview, so they should dress professionally and also be aware of the background before taping the video resume. Watch for wild gestures - It is acceptable for a candidate to use their hands during a video resume, but they should keep it to a minimum and also avoid any other gestures that could distract the employer, including tapping their hands or using slang or filler words repeatedly. End with a call to action- The point of the video resume is to land an interview in person, so candidates should end with an invitation for the employer to learn more about them in person.
Rich Milgram is the Founder and CEO of Beyond.com, Inc. For more information go to: www.Beyond.com |
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